I am a Ph.D holder in Business Administration and currently lecture at the School of Business, University of Nairobi in Kenya. I have supervised more than 10 completed doctoral theses and more than 60 Master research projects. I am an active researcher in Marketing and organizational development and have published widely in peer reviewed journals. I am a full member of the American Marketing Association (AMA), actively consults in marketing and agribusiness. Currently, I am a country coordinator for international cross-cultural communication project cutting across Germany, America, Portugal, Ghana and Kenya. Besides I am one of the founding members of the Council of Virtual Exchange (CoVE). My research interests include marketing strategy, organizational culture, organizational development and pro-environmental consumer behaviour.