Evelyn Kästner
Head of Online & Blended Learning, Macromedia University of Applied Sciences
About me
Prof Dr Evelyn Kästner has been a professor for media management and marketing at Macromedia University of Applied Sciences since November 2019. She studied communication and media sciences, psychology and cultural history and did her doctorate in marketing management. Her current research focus is on employer branding, live communication and source credibility in media management. At Macromedia, she is academically responsible for the distance learning programme in blended learning and, as Head of Online & Blended Learning, leads a team of instructional designers to develop didactically high-quality teaching/learning materials.
