Maximilian Lude
Professor für Innovation & Strategie Tomorrow University of Applied Sciences
About me
Maximilian is professor for Innovation & Strategy as well as program director of Responsible Entrepreneurship & Management at ToU. In research and teaching he specializes in the intersection between innovation and marketing. This covers business model innovation, innovation culture, ambidexterity, as well as marketing and brand related challenges and research questions. Thereby he focuses on SME as well as family firms. His research has been published in international peer-reviewed journals such as Entrepreneurship Theory and Practice (ETP), Psychology & Marketing, or Journal of Business Research.
