June 6, 2024, 15:05 pm – 15:35 pm
Lifelong data literacy training: From universities to companies!
Across industries/ professions, digital and data literacy are becoming essential future skills. Technological and data analytics know-how are proving to be the basis for future employability and digital citizenship. Universities have the unique responsibility and opportunity to build these skills in tomorrow’s workforce. Data storytelling is a critical skill set that will enable students and professionals to communicate insights to others. It builds on our human ability to tell stories by combining data, narrative, and visuals into compelling data stories that are engaging, memorable, and persuasive.
This session will examine the latest advancements in data storytelling and explore the benefits it offers to individuals and organizations. To demonstrate how we can advance this super skill of tomorrow, the session will show how (A) it could be taught to students across subjects and faculties with a blended e-learning approach, using on- and offsite lectures, breakout workshops, tutoring sessions, learning videos, projects and expert talks, as well as how (B) professionals can be trained by on- and offline coachings, boot camps, labs, webinars, whitepapers/ articles/ books or infotaining microlearnings for autodidactic use. A key takeaway of this session will be how both approaches can be blended and interconnected for a “seamless” life-long data literacy learning journey by using, for example
(1) social tools and their algorithms or
(2) artificial intelligence
to design individual learning plans on people’s career paths.
Literacy: Berengueres, J. & Sandell, M. (2021). Introduction to Data Visualization & Storytelling: A Guide For The Data Scientist. Independently published. Cui, Y., Chen, F., Lutsyk, A., Leighton, J. & Cutumisu, M. (2023). Data literacy assessments: A systematic literature review. Assessment in Education: Principles, Policy & Practice. 30. 1-21. https://doi.org/10.1080/0969594X.2023.2182737 Duarte, N. (2019). DataStory: Explain Data and Inspire Action Through Story. Ideapress Publishing. Dykes, B. (2019). Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. John Wiley & Sons. Eckert, H.-W. (2021). Storytelling mit Daten: Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben. Springer Gabler. Frick, D., Gadatsch, A., Kaufmann, J., Lankes, B., Quix, C., Schmidt, A., Schmitz, U. (Hrsg). (2021). Data Science Konzepte, Erfahrungen, Fallstudien und Praxis. Springer Vieweg. Greenbrook, K. (2023). The Data Storyteller's Handbook: How to create business impact using data storytelling. Rogue Kororā. Nussbaumer Knaflic, C. (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley. Nussbaumer Knaflic, C. (2019). Storytelling with Data: Let's Practice! Wiley. Pyczak, T. (2017). Tell me! Wie Sie mit Storytelling überzeugen. Rheinwerk Computing.
Speaker
Petra Breidenbach
Prof. Dr. Petra Breidenbach/ Professor for Empirical & Market Research, Statistics, ELearning & Digitalization at the University of Applied ManagementBrent Dykes
Chief Data Storyteller at AnalyticsHero | Author of Effective Data Storytelling
Track
Future Skills
Room
Digital 1
Language
EN
Format
Input