Prof. Pelin Celik is professor for Industrial Design (focus UX) and System Design at the Hochschule für Technik und Wirtschaft Berlin since 2017. Her research focuses on Holistic Human Experience, Systemic Design and participatory design processes. Before she was professor at HfG+K in Ulm and a visiting professor at Burg Giebichenstein Kunsthochschule in Halle. As an industrial designer she worked for different companies and offers UX management trainings for various industries and institutions in the public sector. Since 2019, she is vice chairwoman of the board of the International Design Centre Berlin (IDZ Berlin), a jury member of the UX Design Awards and since 2018 a scientific fellow of the Competence Centre for Cultural and Creative Industries of the Federal Government.