Prof. Dr. Ralph Scheubrein studied computer science and economics at the University of Kaiserslautern. He then worked as a consultant for information technologies for well-known companies. He received his doctorate and habilitation in business administration from the University of Hohenheim. After professorships at the Technical University of Freiberg and Eastern Michigan University in the USA, he accepted a professorship at the Baden-Württemberg Cooperative State University in 2009. Today, Prof. Dr. Ralph Scheubrein is head of the business administration and commerce management program at the Heilbronn campus of the Baden-Württemberg Cooperative State University. Together with his colleague Prof. Dr. Carsten Kortum, he founded the curriculum-integrated company "Culinary Coffee eG".