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Dr. Adam Guld PhD Media researcher, communications expert, assistant professor at the University of Pécs, Institute of Social- and Media Sciences, Department of Communication and Media Studies. He has considerable experience in planning, managing, and accomplishing research for various media forms, media contents as well as media audiences. During the past few years, he has been working as a communications trainer and professional consultant for various projects on social media. His main interests are: generations, youth cultures and influencer communication.